It doesn’t matter whether you operate your business from a fancy office in a skyscraper or your garage. You have to bear the burden of investing in digital marketing. 

Now, that investment can either be of your time or your money. 

Learning the tricks of the digital marketing trade on your own is definitely rewarding. 

But, it’s a bumpy ride.   

You need to implement and test the techniques you learn alongside managing core responsibilities within your company. 

Thus, your returns with this method will probably not be the same as someone who has paid for the help of a competent agency.

And remember, time is money too. So, you have to choose your sacrifice wisely. 

Moving on… there’s no actual ceiling to the amount of money you can spend on digital marketing. 

That’s because every business is inherently different and delineating a one-size-fits-all cost breakdown for everyone is nearly impossible. 

Does that mean you need to turn a blind eye to your digital marketing costs? Hell no!

But, before diving into the average costs for individual channels, let’s understand what influences digital marketing pricing. 

Factors that Shape Digital Marketing Costs

Right off the bat, the size of your organization will heavily determine the kind of digital marketing services you need. 

That’s because larger organisations have more money to spend and can avail a wide array of services. 

On the other hand, small and medium sized businesses need to work with a strictly capped marketing budget. 

For example, a smaller company with a tight marketing budget will likely avoid paid marketing channels like the plague. 

Instead, they’ll need help in optimizing their organic growth channels to the best possible extent.

On the other hand, a large enterprise will have no problems investing in an aggressive PPC marketing strategy on top of paying for optimizing organic growth channels. 

Furthermore, the timeline in which you expect results will also affect the size of your budget and the scope of the services you need. 

That’s because the speed at which you get results is directly proportional to the size of your marketing spend.

Well, that’s assuming you partner with a competent agency that knows what it’s doing. 

Oh! And the type of agency you choose will also determine your marketing spend. 

So, in a nutshell, your digital marketing pricing is affected by: 

• The size of your company. 
• The scope of the services you need.
• The timeline in which you expect results. 
• The agency you partner with. 
  
  

Now, let’s dive into the details you came here for. 

Average Costs Linked with Various Digital Marketing Channels

Organic growth channels are generally cheaper than their paid counterparts. 

Let’s see a breakdown of the costs linked with both.

These are trusted channels that deliver slow results. 

But, once they pick up the pace, their ROI keeps growing exponentially over the years.

The average costs linked with them are:

If you’re looking for ways to speed up lead generation and expedite revenue growth, you can’t go wrong with paid growth channels. 

They deliver quick results but require a heftier investment compared to organic growth channels.

The average costs linked with them are:

The Takeaway

Investing in digital marketing services is important. 

However, your success doesn't rely solely on your budget. 

Infact, inbound tactics don’t demand a big investment at all. 

You can even learn them on your own. 

But, like we said before, time is money, and you can never have enough of it. 

So, if you’re on the same page as us and need help in nailing our inbound marketing strategy, feel free to book a free brainstorming session here.