Build a system of continuous growth with Inbound
Inbound marketing is about building a repeatable system that compounds upon itself over time.
Building a lead generation machine through inbound marketing is similar to training for a marathon. It doesn’t happen over night, but the long term benefits are undeniable.
If you do not hear yourself say this – “Our Landing Pages have an average 55% conversion rate, while our visitor to contact rate is amazing – 13% of all visitors to the website have either signed up for a trial or given us their information. Our closed deals have increased; we have a 5% conversion rate from contact to paying customer“ - Then you know you’re not growing.
If you want to grow, you need to stop talking about how great your product is and to start thinking about a customer’s problems.
It takes time to think about blog post topics, content offers for landing pages, and to write emails.
But once you are there, inbound marketing opens up an amazing opportunity for your company to find success.
