Inbound marketing is about building a repeatable system that compounds upon itself over time.
Building a lead generation machine through inbound marketing is similar to training for a marathon. It doesn’t happen over night, but the long term benefits are undeniable.
If you do not hear yourself say this – “Our Landing Pages have an average 55% conversion rate, while our visitor to contact rate is amazing – 13% of all visitors to the website have either signed up for a trial or given us their information. Our closed deals have increased; we have a 5% conversion rate from contact to paying customer“ - Then you know you’re not growing.
If you want to grow, you need to stop talking about how great your product is and to start thinking about a customer’s problems.
It takes time to think about blog post topics, content offers for landing pages, and to write emails.
But once you are there, inbound marketing opens up an amazing opportunity for your company to find success.
Right content, Right message, Right time
We help you identify your best customers, build a positioning and messaging for that customer and connect with them at various stages in their journey with hyper targeted content. This always ensures that your content remains on target and will maintain relevance with key audiences.
Sales & marketing teams work together toward the same goal
Inbound is a philosophy that you need to build, and every activity done to create this philosophy will be built keeping in mind that all members of your marketing & sales teams, your design, content, social messaging & even product development teams - should be aligned to address the challenges your customers face.
Nurturing qualified leads through to purchase with email & social
Build trust/ thought leadership with prospects in the early stages of the sales cycle via email workflows & social targeting, develop relationships with leads and, in turn, boosts conversion rates by keeping your brand and solution at the forefront of your customers mind throughout the sales cycle.
Our content marketing strategy begins with Identifying your Best Customer - The people who buy fastest, spend the most, and return most often.
We then create hyper targeted content for this audience segment and reach them at the right stages of their customer journey’s.
Our content includes blogs, e books, video scripts, social media banners and email templates
In our inbound campaign setups, we first identify the best channels that will work for your lead generation and lead nurture, and then build your company profile on that social channel.
By creating custom and similar audiences in social platforms, we will target your ideal customer for both lead generation and lead nurture.
We use marketing automation workflows to nurture leads that can bring up to 200% increase in MQL’s
By create customer journey nurture email workflows that pushes leads down the sales funnel, increase closure target by 50% with shorter sales cycle and better ROI