About PinkPower
We're a boutique agency in Gurugram that decided the agency model was broken — and built a systems company instead.
The story
PinkPower started in 2020 as a performance marketing agency. We scaled DTC brands on Meta, built HubSpot automations for B2B companies, and ran LinkedIn programs that turned board members into industry voices. Along the way, one pattern kept repeating.
Every engagement that worked had the same shape: strategy extracted once, turned into a repeatable system, run relentlessly. Every engagement that stalled had the same shape too — a founder in the loop of every post, every brief, every approval.
So we stopped selling campaigns and started building the thing that actually moved pipeline: content and lead generation systems that run without the founder. Eighteen years of Nishtha's business strategy experience went into the method. Every client since has been the proof.
How we think
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A campaign ends. A system compounds. If your marketing stops working when the agency invoice stops, you didn't buy marketing — you rented it.
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We use AI aggressively — trained on your voice, your ICP, your anti-patterns. The strategy underneath is human, senior, and opinionated. That's the difference between output and noise.
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Everything we build is measured against one question: does this need the founder? Our target is 10 minutes of your week. Everything else is our job.
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Impressions don't pay salaries. We report on demo requests, subscribers, cost per lead, and pipeline — and we put those numbers on our own website.
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Every deliverable ships client-ready. No placeholders, no lazy copy, no "you can add details here." If we wouldn't publish it under our own name, it doesn't leave the building.
The founder
Founder, CEO & Strategist
Eighteen years of solving business problems. Not marketing problems dressed up as business problems — the real ones: pipelines that stall, sales cycles that drag, brands that blend in, founders who've become their company's bottleneck.
Nishtha has aced tech-based marketing her entire career — HubSpot automations before inbound was fashionable, LinkedIn systems before founder brands were a category, AI content stacks before your feed filled with imitations. Every wave of marketing technology, she was operating it while others were reading about it.
She is a B2B marketer's dream — strategist enough to find the angle, operator enough to build the system, honest enough to tell you when you're wrong. Clients on Clutch call her "a knowledge hub" and "a part-time CMO." The knowledge is the point: enough of it, applied to your business, transforms it.
Behind her strategy sits a production bench — designers, video editors, copywriters, email marketers, ads specialists — assembled per engagement. What you'll never get: an account manager between you and the person who designed your system.
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Founded
Gurugram, India. Women-owned. Working with clients across India, the US, and the UK.
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Clutch rating
Across 7 verified client reviews — quality, schedule, cost, and willingness to refer.
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Brands worked with
Across B2B, SaaS, and DTC — with 18 years of the founder's business strategy experience behind every system.
Work with us
One email. We reply within a business day.