Most companies check their competitors the way people check the news: anxiously, irregularly, and without doing anything about it. Meanwhile the market compares you to your competitors constantly — in every deal, every feed, every pricing page tab open next to yours. This ebook is about closing that gap: making competitive intelligence a monthly operating input instead of an occasional panic.
What's inside
- The head-to-head framework. Positioning, content themes, posting cadence, engagement quality, ad library activity, and share of voice — tracked side by side, month over month.
- Signal vs. noise. What competitor activity actually predicts (their roadmap, their ICP shifts, their struggling channels) and what's just theatre.
- The gap map. How to find the topics your ICP cares about that no competitor owns yet — the cheapest positioning wins available to you.
- From intelligence to content. Converting findings into posts, sales enablement, and objection-handling — without ever naming a competitor.
- The monthly ritual. A repeatable 90-minute review that turns all of the above into next month's strategy.
Who this is for
Founders and marketing leads in crowded categories — which is every category now — who are tired of hearing "we lost to X" without knowing why, and want their content to start winning the comparison before the sales call happens.
We do this head-to-head, every month, for every client.
Competitor analysis is built into our reporting layer — not sold as a one-off audit. See what it looks like against your competitors.
Contact us — performance@pinkpowerco.com