Ecommerce Marketing for an online marketplace baby store in Australia using full-funnel acquisition and retention strategies leading to 1/4th revenue attribution via email automations.
Increased Average order value (AOV) by 20%
by using a combination of nurturing strategies via performance ads on Facebook & Instagram
24% monthly revenue attributed
every month from email automation and on-site marketing campaigns
TESTING NEW STRATEGIES WITH LIMITED AUDIENCE SIZE
Our goal was to drive more sales and reduce costs and was also looking to test how its catalog ad set management strategy for multiple campaigns fared against video & image slideshow campaigns.
We developed a comprehensive retargeting strategy that included email marketing, social media campaigns, and re-targeted ads for audiences interacting in the last 7 days and the last 28 days.
To understand if a consolidated campaign strategy could drive greater efficiencies, We ran one that included multiple photos and video ads in a single ad set on Facebook.
The brand also simultaneously ran its business-as-usual standalone campaigns consisting of the same offers and similar photo and video ads across different ad sets. The creative featured fun & happy tone to help moms choose the cutest outfit.
Using information from the Facebook pixel about actions people took on its website, we shortlisted categories of products that performed the best like baptism clothing, ski wear, and gifts collection. We scaled these ads by creating individual catalogs for each category and retargeted our audience with a creative product images catalog. We served multiple variations of the same ad to a single lookalike audience to increase the reach.
To warm up our middle-of-the-funnel audience, we created Content Calendar deriving templates, and posts as per each successful category & run weekly offers on the social media channels. We started with Facebook & Instagram channels to build awareness and positioning and continued nurturing with regular activities of posting, and sharing reels & stories along with paid advertisements helped us to reach a wider audience and generate more sales.
Healthy growth in customer retention
After the 6-month performance campaign at a budget of $2500/mo, we were able to reduce CAC’s by increasing AOV and repeat orders.
20% more sales from consolidated campaign than from business-as-usual campaign
24% revenue attributed with almost zero dollars spent
“We needed a way to show our team that social media marketing was producing results, and that’s hard when you don't have inhouse expertise. Nishtha & her team saved the day"
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