4.5 point
lift in purchase intent among 25 to 35-year-olds

SOLUTION

Since its launch, Caring Compounds has focused big on women's problems, running campaigns to showcase the benefits of organic skincare and the care an aging skin needs while at the same time focusing on the concept of helping them appreciate their fine lines as it depicts a life well-lived. The strategy included using various ad objectives to reach people at different stages of the sales funnel and assessing the overall efficiency.

We created various short, mobile-optimized videos to use in the ads, including repurposed footage from the influencers and voice-over videos. With eye-catching animations and sound effects, the format was different from the brand’s usual product-focused ads and helped engage the millennial audience.

The ads ran with a mix of upper-funnel objectives (reach, video views) and lower-funnel objectives (website conversions and catalog sales). The team targeted the campaign to a broad audience of females in India aged 25–59 who were interested in skincare. With the help of Meta’s Discovery Commerce system, which matches products and services to people based on their previous online behaviors, we were effectively able to target audiences with ads appropriate to where they were on the customer journey.

The organic skincare brand kickstarted the campaign on July 7th, 2022 to generate awareness and interest with plans for making purchases in the coming months.