In the world of digital marketing, there are two main types of traffic: organic and paid. Organic traffic comes from people who find your website or blog through search engines or social media. Paid traffic, on the other hand, comes from people who click on ads that you've placed on these platforms. So, which is better?
There's no easy answer to this question. Each type of traffic has its own advantages and disadvantages. For example, organic traffic is generally more targeted because people are only seeing your content because they're already interested in the topics you're writing about.
However, it can take a long time to build up enough organic traffic to make a significant impact on your business. Paid traffic, on the other hand, can give you a quick boost of visitors to your website, but it can be more expensive and less targeted than organic traffic.
How to win with the paid traffic strategy?
When I give a consultation or start with a new client, I see these as the top challenges:
“I'm new to Facebook, and I'm struggling to get traffic or make online sales.”
“My ads were working, but now they're not! What ongoing maintenance should I do to keep my campaigns from going cold?”
“I don't know how to adapt to the latest iOS. The strategy I was using to stay profitable is now obsolete.”
“My ads keep getting shut down! The volatility of Facebook is really hurting my bottom line.”
“I have a small budget. How can I run ads without losing much money on trial and error?”
Ever wondered why some people always seem to be able to generate traffic on demand, while others struggle to get even a handful of visitors?
The answer is simple: they have a system. A well-defined process that they follow each and every time they want to launch a new campaign. Without a system in place, it's all too easy to get lost in countless details and lose sight of the big picture.
That's why I have crafted my 12-step traffic system (which is over thousands of hours in the making), which gives a way for anyone to creatively build and scale profitable campaigns.
12-Step Paid Traffic System
Here is the structure that I use to set up paid traffic strategy for positive results:
Setting the Strategy to make sure you know what success looks like and the pathway there
Crafting the Offer so customers are excited to get your product (and give you money).
Defining the Who & Why to connect with your prospects and speak to their pain points.
Ideating Campaign Assets to create engaging experiences that catch the eye of your ideal customers.
Creating Campaign Assets to turn your vision into a reality, and adapt your concepts to the ad platform(s) you leverage.
Build and Launch Your Campaign so you can TEST whether or not your assets and offer work in the real world.
Analyzing the Results to figure out if you've got a winner on your hands or if you need to go back to the laboratory and tinker.
Optimizing the Campaign to make sure that you can profitably scale by fixing assets, messaging, and targeting.
Scaling the Campaign when you've had a successful test to turn the customer acquisition faucet on and skyrocket your business.
Retargeting with Dynamic Product Ads to convert potential buyers into happy customers!
Scaling off of Facebook Campaigns to Google & Youtube to ensure you are not platform dependent
Optimize Landing pages with CRO best practices & results from actions
As your business grows, so do your marketing needs. You can't just rely on word-of-mouth anymore. You need a solid marketing strategy that will reach your target audience and make them aware of your products or services.
But developing a marketing strategy can be costly and time-consuming. And if you don't have the right team in place, it can be quite daunting.
That's where we come in. We will develop a tailored marketing strategy for your business that will help you reach your goals. And we'll do it all seamlessly and efficiently, so you can focus on running your business.
So what are you waiting for? Contact us today and let's get started!